I scale products. I automate businesses. I build the AI myself.

Stacks is a two-person venture; the build is mine. Molly chats to users about their goals, diet, lifestyle and blood work, then recommends a personalised supplement stack. She handles text, voice notes and photos, with a review dashboard and automated quality scoring behind her.

Try her yourself at stackssupplements.ai.

FFF ran on spreadsheets and manual workflows. As the only product hire, I built the whole digital ecosystem: supplier ordering, client management, billing, kitchen operations, delivery logistics. Then an iOS app, then a second brand absorbed after an acquisition, then the migration onto Calo’s platform when we were acquired ourselves.

The platform proved strong enough to absorb an unplanned acquisition; the nationwide footprint mattered in ours.

A family-run UK clothing manufacturer, drowning in manual quoting and missed follow-ups. I ran the engagement alone, from first call to delivery. The agent reads enquiries, prices them from a governed price list I set up as the single source of truth, and drafts an on-brand quote into the rep’s outbox. A person always presses send.

The client stays unnamed while the work is live; ROI is still being baselined, so none is claimed.

Calo’s number one reason for cancelling was "I’m not seeing results", usually caused by everything people don’t log. The coach lives on WhatsApp: photograph a meal, log by voice, answer a probing question or two, and next week’s plan adjusts. Clinical guardrails were defined with nutritionists, and I tuned the AI’s prompts myself.

Still in beta when I left Calo, so I make no retention claims for it.